Monday, February 21, 2011

IRINA SHABAYEVA (PROJECT RUNWAY) COLLECTION NOW AT MACY'S LENOX MALL, NORTHPOINT AND PERIMETER




IRINA SHABAYEVA OF PROJECT RUNWAY DESIGNS CAPSULE COLLECTION FOR INC INTERNATIONAL CONCEPTS, EXCLUSIVELY AT MACY’S
 SPRING 2011 – Irina Shabayeva, Project Runway’s Season Six winner, injects some adrenaline into Spring 2011’s line-up with the launch of her new collaboration with Macy’s. Shabayeva joined forces with INC International Concepts to create her first capsule collection, available only at Macy’s. For Irina, fashion is not just about clothing – it’s about a lifestyle. Known for her mastery of fit and proportion and flattering garments that accentuate the body, it seemed a natural fit for Irina to work with INC on a new concept in fashion forward sportswear.

THE CONCEPT: Irina for INC is a sportswear collection that evolved out of the notion of movement and dance. Form fitting dresses and separates, notably tops, skirts, jackets and even denim, Shabayeva relied on her ability to create flattering silhouettes with clean lines, modern fabrics and bright colors. To finish the look, Irina for INC includes dance inspired footwear that ranges from Ponte slipper platforms and ribbon tied espadrilles.

THE LOOK: Colors and patterns took a cue from the Rubik’s Cube, with strong strokes of bubble–gum brights and rich jewel tones creating bold color blocking on shifts, dresses, and tunics. Vibrant jersey tops and skirts are paired with army anoraks; black and white body con dresses are embellished with exposed zippers, while flirty lace confectionary designs are embellished with jeweled beading.

THE COLLECTION is now in 50 Macy’s stores including Lenox Square, Perimeter Mall and NorthPoint Mall (Atlanta), Mall at Millenia (Orlando), Town Center at Boca Raton (West Palm Beach), Aventura Mall, Dadeland Mall and Miami International Mall (Miami), Plaza las Americas (San Juan, Puerto Rico) and on Macys.com.
The collection includes 13 full looks: dresses and separates with two platform styles of shoes (Mallorca available in black & ecru and Mallory in pink & gold). Tops range in price from $49–$99, pants & denim range from $79–$129, skirts from $89–$119, dresses range from $99–$169 and outerwear from $119–$159. Footwear will be available at $98. Creating versatile pieces that can take a woman from day to night, the Irina for INC collection effortlessly creates a feminine and flirty look for the trendsetting woman. Spring 2011 mixes luxury with attainability and function for any occasion.